Overview
Yaskawa is the world's largest manufacturer of inverter and servo drives, servomotors and industrial robots. Through our product focus and obsession with quality, Yaskawa has earned the reputation for making the most reliable, technically advanced and longest-lasting products on the market. Our customers enjoy low ownership costs, while at the same time benefit from increased performance, productivity and profitability of their equipment and automated processes.
History in North America
Yaskawa Electric America, a wholly owned corporation of Yaskawa Electric Corporation in Japan, was created in 1967 and currently has 1,200 employees in the United States alone.
Name Recognition
- Although Yaskawa has been in business for almost a century with operations in North America since 1967, the Yaskawa name has not always been as recognizable as some of the others with respect to AC Drives. The reason lies in Yaskawa’s original (1967) approach to the North American market. Here Yaskawa chose to go into market with "Partners/Brand Labelers" who would market, sell and support Yaskawa's AC Drives under their individual brand labels.
- Yaskawa, in turn, would focus our attention on manufacturing, quality control and research and development of their Drive products, while working with and supplying products to "Partners/Brand Labelers". These "Partners/Brand Labelers" consisted of MagneTek, Saftronics, Omron IDM Controls and EMS.
- In July 1999, MagneTek acquired EMS of Cincinnati, OH making MagneTek an even stronger force in the market. That’s when not even two years later in January 2001, Yaskawa purchased the Drives Group of MagneTek and began promoting Yaskawa products under the Yaskawa name. Yaskawa’s acquisition of the MagneTek Drives Group was a complete acquisition, in that the employees and location of MagneTek in New Berlin, WI remained the same as only the name changed.
- Then later that same year in April of 2001, Yaskawa and Saftronics ended their very long branding arrangement. Finally during the fall of August 2004, Yaskawa brought the last branding partner, Omron IDM, into the fold as well. Yaskawa did so by purchasing the rights to Omron IDM Controls’ HVAC and Industrial channels.
- Since August of 2004, Yaskawa Drive products have been marketed solely under the Yaskawa name in the Americas. There are well over one million Yaskawa drives in operation today just in North America. Globally, that number rises into the 10’s of millions in operation today!
Yaskawa - The Drive for Quality
Yaskawa may not yet be a “household” name in the North American market, but you can bet 40+ years of Quality products has not gone unnoticed. Our products may have been under Yaskawa's "Partners/Brand Labelers" name in the past or more recently the Yaskawa name. We have great products manufactured and sold by quality people. |
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| We are one company with one vision and that is to satisfy our customers. |
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